Treecelet was founded by two brothers from Slovenia, Miha and Jaka, who have been living around forests and wood their entire lives. Running a small family carpentry business for more than three generations, they have witnessed both the positive and negative sides of the industry. Realizing that one and a half acres of the forest is cut down every second and knowing that they were a part of the problem was something they couldn’t cope with.
So they decided to act. As the younger generation, they wanted to drastically change how to approach the wood industry and completely redefined their meaning by putting nature and forests first and their products second.
To bring people together to plant trees and restore wildlife habitats around the world, while raising awareness about deforestation through social media.
Treecelet cooperate only with the world’s leading non-profit organisations that share the same ethical standards.